Albasir Honored by PM Modi

A Moment of Pride: PM Narendra Modi Wears Albasir’s Kashmiri Pashmina Shawl

At Albasir, our mission has always been rooted in preserving the cultural legacy of Kashmir — a land renowned for its breathtaking landscapes, deep traditions, and exquisite craftsmanship. One of our proudest moments came recently when the Hon’ble Prime Minister of India, Shri Narendra Modi, was seen wearing an authentic Kashmiri Pashmina shawl crafted by our artisans.

This was not just a moment of pride for our brand, but a significant milestone for the entire Kashmiri artisan community. In a single gesture, PM Modi spotlighted an art form that has existed for centuries — quietly, gracefully, and with unwavering integrity.

A Tribute to Timeless Craftsmanship

The shawl worn by the Prime Minister is more than just a garment. It is a work of art, a result of countless hours of skilled labor, intricate hand-weaving, and generations of knowledge passed down through the hands of Kashmiri weavers. Every motif embroidered on the shawl tells a story of tradition, each stitch a reflection of devotion and heritage.

Made with the finest hand-spun Pashmina wool, sourced ethically from Changthangi goats in Ladakh, the shawl embodies softness, warmth, and luxury. But beyond the aesthetics, it is symbolic — of resilience, beauty, and cultural depth. At Albasir, we strive every day to protect and promote this legacy, and this recognition from the nation’s highest office is deeply humbling.

Cultural Diplomacy Through Fashion

PM Modi is known worldwide for incorporating regional textiles and handlooms into his wardrobe. His decision to wear a Kashmiri Pashmina shawl — particularly one from Albasir — sends a strong message about the importance of “Vocal for Local”, supporting Indian artisans, and celebrating India’s rich textile diversity on a global stage.

In a world of fast fashion and fleeting trends, this moment underscores the value of sustainability, craftsmanship, and authenticity. It is heartening to see traditional Indian weaves gain international attention, not through marketing gimmicks, but through quiet, dignified gestures of appreciation by our national leaders.

What This Means for Kashmir and Our Artisans

This recognition by the Prime Minister is not just a proud achievement for our brand — it is a ray of hope for thousands of artisans in the Kashmir Valley. These are the hands that keep the Pashmina tradition alive, often working in silence and against great odds.

Over the years, Kashmir’s craft industry has faced several challenges — from counterfeit products to declining global demand. Yet, our artisans have continued their work with unmatched dedication. For them to see their creation draped over the shoulders of India’s most prominent leader is more than recognition; it is validation. It is encouragement. It is empowerment.

We hope this moment inspires young artisans to continue this lineage, and reminds customers across India and the world of the true value behind every handcrafted Pashmina shawl — not just in terms of material, but in terms of human spirit.

Our Gratitude and Vision

We are deeply thankful to Prime Minister Narendra Modi for this honor. His support encourages us to redouble our commitment to authenticity, sustainability, and heritage preservation. We also thank our patrons, supporters, and the Kashmiri artisan community for believing in our journey.

At Albasir, we will continue to uphold the legacy of Kashmiri craftsmanship with sincerity and excellence. We invite the world to experience not just the warmth of Pashmina, but the story it carries — one of tradition, grace, and timeless elegance.

With gratitude,
The Albasir Family
Celebrating the Soul of Kashmir, One Shawl at a Time